Tell me what is wrong with it
Not a pitch form. Tell me what the product does, what it is doing wrong, and what you need to decide. If you have a trace, a plan, an error, or a quoted rewrite, send it. I reply within one business day, and if I am not the right person I will say so in the first reply.
Tell Me What Is Broken
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What to Include
What the product does and who pays for it. What it is doing wrong, or what you are afraid it will do. The decision in front of you: fix, rewrite, hire, raise, or wait. Anything you already have: logs, a quote, a repo, a plan. If it runs on .NET, say so.