Building tools
that create leverage.
Products, experiments, and lessons from
nearly three decades of building software.
Products
Production-Grade Tools
Software that ships. Used by real customers every day.
LeadzTrak
Your lead pipeline, built into LinkedIn.Live · ShippingA Chrome extension that adds a CRM panel directly onto LinkedIn. Save profiles, draft outreach messages, set follow-up dates, and track your pipeline — without ever leaving a profile page. Features AI enrichment, follow-up reminders, team workspaces, and analytics.
ThreadTrak
Find the 5% of replies that actually matter. Reply in 30 minutes.Live · ShippingA Chrome extension for X/Twitter that maps reply threads, surfaces high-value conversations, and turns reply chaos into a clear follow-up queue. Filter noise, reply with context in view, and stop losing important conversations to the feed. One payment, lifetime access.
AlgoTrak
Professional crypto trading bot — ship in hours, not months.Live · ShippingA production-grade algorithmic trading bot for Python developers and quantitative traders. 14 configurable strategies (SMA Crossover, RSI, MACD, Bollinger Bands, VWAP, and more), 5 exchange integrations (Binance, Bybit, Kraken, KuCoin, OKX), full risk management module with stop-loss and circuit breakers, 51-test pytest suite, Docker deployment, and a 200-page platform guide. Full source code under MIT license — one-time purchase, no subscription.
XConnect
Your DMs are full of relationships you forgot to close.Live · ShippingA Chrome extension that turns your X DMs into a real pipeline. Save prospects while you scroll, track where each conversation stands, send template-based messages, and never lose a warm contact to a missed follow-up. Local-first data storage, optional AI assistance with your own key. Free tier available.
Xcraper
Audience intelligence for X power users.Live · ShippingA Chrome extension that captures X profile data as you browse and exports it clean — so you can filter, sort, and act on it instead of reconstructing it from memory. Capture profiles, followers, following lists, and post snapshots. Export to CSV or JSON. Local-first, runs entirely in your browser. Free forever with a generous quota.
Workshop
On The Workbench
Projects being shaped, tested, and hardened.
InboxForge
Enterprise email marketing, running on your own infrastructure.BuildingA self-hosted email marketing platform that orchestrates the entire lifecycle of bulk email campaigns through deep AWS SES integration. Think Mailchimp, but running on your own hardware — with fully automated subdomain provisioning that creates DNS records, SES identities, and DKIM signing without ever touching a DNS control panel.
ForgeFlow
Your content pipeline, from blank page to published — without the busywork.BuildingA local-first, AI-powered social media content planning operating system. Built for solo founders, indie hackers, and small teams who need to produce content consistently without starting from a blank page every time. Batch-generate posts from a topic and tone, organize in a full workspace, drag-and-drop schedule onto a calendar, and export in one click.
Notes
Builder Notes
Not blog articles. Raw dispatches from the workshop floor.
What I Learned
Lessons extracted from building and shipping real products.
What I Shipped
Release notes, launches, and what actually went out the door.
What Broke
Post-mortems. Incidents. Things that went sideways and why.
Experiments
Side projects, prototypes, and things I'm testing in the lab.
Product Decisions
The reasoning behind product choices — what we built and what we killed.
Newsletter
Dispatches From The Workshop
Products, experiments, failures, and lessons from the workshop. One starting with a demo of LeadzTrak and why I built it.
Behind-the-scenes builder dispatches, product demos, and hard-won lessons from 30 years of writing code — delivered straight to your inbox.
About
Nearly Three Decades Building Software
I started coding before the dot-com bubble and never stopped. Three decades later, I'm still at the workbench — designing, shipping, and iterating on tools that give people leverage.
The Beginning
Started coding as a teenager. Fell in love with building things that worked. Shipped my first commercial software before the dot-com bubble burst. Learned early that shipping beats perfect — a lesson that still drives every product I build today.
Enterprise Scale
Built enterprise systems serving thousands of users. Learned that software lives or dies by its users — not its architecture. Discovered the transformative power of automation and never looked back. This decade shaped my conviction: software should remove friction, not create it.
Founder Era
Founded multiple companies. Launched products that succeeded and products that failed. Every failure taught something a success never could — about markets, about timing, about resilience. Built the muscles that matter: knowing what to build and what to kill.
Building in Public
The workshop is always open. LeadzTrak, ThreadTrak, AlgoTrak, XConnect, Xcraper — each product solves a real problem I've lived. InboxForge and ForgeFlow are on the bench. Same hunger to create leverage through code. Now sharing the journey as it happens — the wins, the breaks, and everything between.
Many successes. Many failures. Still building.
Contact
Let's Keep In Touch
Have a question about a product? Want to collaborate? Just want to say hello? The fastest way to reach me is a DM on X or LinkedIn. I read every message — especially from builders.