
Building tools
that create leverage.
Products, experiments, and lessons from
nearly three decades of building software.
Products
Production-Grade Tools
Software that ships. Used by real customers every day.

LeadzTrak
Your lead pipeline, built into LinkedIn.Live · ShippingA Chrome extension that adds a CRM panel directly onto LinkedIn. Save profiles, draft outreach messages, set follow-up dates, and track your pipeline — without ever leaving a profile page. Features AI enrichment, follow-up reminders, team workspaces, and analytics.

ThreadTrak
Find the 5% of replies that actually matter. Reply in 30 minutes.Live · ShippingA Chrome extension for X/Twitter that maps reply threads, surfaces high-value conversations, and turns reply chaos into a clear follow-up queue. Filter noise, reply with context in view, and stop losing important conversations to the feed. One payment, lifetime access.

AlgoTrak
Professional crypto trading bot — ship in hours, not months.Live · ShippingA production-grade algorithmic trading bot for Python developers and quantitative traders. 14 configurable strategies (SMA Crossover, RSI, MACD, Bollinger Bands, VWAP, and more), 5 exchange integrations (Binance, Bybit, Kraken, KuCoin, OKX), full risk management module with stop-loss and circuit breakers, 51-test pytest suite, Docker deployment, and a 200-page platform guide. Full source code under MIT license — one-time purchase, no subscription.

XConnect
Your DMs are full of relationships you forgot to close.Live · ShippingA Chrome extension that turns your X DMs into a real pipeline. Save prospects while you scroll, track where each conversation stands, send template-based messages, and never lose a warm contact to a missed follow-up. Local-first data storage, optional AI assistance with your own key. Free tier available.

Xcraper
Audience intelligence for X power users.Live · ShippingA Chrome extension that captures X profile data as you browse and exports it clean — so you can filter, sort, and act on it instead of reconstructing it from memory. Capture profiles, followers, following lists, and post snapshots. Export to CSV or JSON. Local-first, runs entirely in your browser. Free forever with a generous quota.
Engage
How I Work With Clients
Every engagement starts with a diagnostic call — free, no pitch, no commitment. I listen to your situation, ask hard questions, and tell you honestly whether I can help. If I can, I'll propose a fixed-scope engagement with clear outcomes and a flat price. No hourly billing. No open-ended scoping. Just a defined problem, a defined solution, and a defined price.
Fractional CTO / Technical Director
LeadershipFor funded startups that need senior technical leadership — without the $250K+ full-time hire.
Architecture Audit & Hardening
PreventativeFor teams scaling up who need to know what will break — before it breaks in production.
Production Rescue Sprint
UrgentFor teams whose system is down, degrading, or in a crisis that's costing money right now.
Not Sure Which Service You Need?
Not sure which engagement fits your situation? Head over to the Contact page — describe what you need, and I'll tell you honestly which service matches, or point you in the right direction. No charge for the conversation.
Workshop
On The Workbench
Projects being shaped, tested, and hardened.
InboxForge
Enterprise email marketing, running on your own infrastructure.BuildingA self-hosted email marketing platform that orchestrates the entire lifecycle of bulk email campaigns through deep AWS SES integration. Think Mailchimp, but running on your own hardware — with fully automated subdomain provisioning that creates DNS records, SES identities, and DKIM signing without ever touching a DNS control panel.
ForgeFlow
Your content pipeline, from blank page to published — without the busywork.BuildingA local-first, AI-powered social media content planning operating system. Built for solo founders, indie hackers, and small teams who need to produce content consistently without starting from a blank page every time. Batch-generate posts from a topic and tone, organize in a full workspace, drag-and-drop schedule onto a calendar, and export in one click.
Notes
Builder Notes
Not blog articles. Raw dispatches from the workshop floor.
What I Learned
Lessons extracted from building and shipping real products.
What I Shipped
Release notes, launches, and what actually went out the door.
What Broke
Post-mortems. Incidents. Things that went sideways and why.
Experiments
Side projects, prototypes, and things I'm testing in the lab.
Product Decisions
The reasoning behind product choices — what we built and what we killed.
Newsletter
Dispatches From The Workshop
Products, experiments, failures, and lessons from the workshop. One starting with a demo of LeadzTrak and why I built it.
Behind-the-scenes builder dispatches, product demos, and hard-won lessons from 30 years of writing code — delivered straight to your inbox.
About
Nearly Three Decades Building Software
I started coding before the dot-com bubble and never stopped. Three decades later, I'm still at the workbench — designing, shipping, and iterating on tools that give people leverage.
The Beginning
Started coding as a teenager. Fell in love with building things that worked. Shipped my first commercial software before the dot-com bubble burst. Learned early that shipping beats perfect — a lesson that still drives every product I build today.
Enterprise Scale
Built enterprise systems serving thousands of users. Learned that software lives or dies by its users — not its architecture. Discovered the transformative power of automation and never looked back. This decade shaped my conviction: software should remove friction, not create it.
Founder Era
Founded multiple companies. Launched products that succeeded and products that failed. Every failure taught something a success never could — about markets, about timing, about resilience. Built the muscles that matter: knowing what to build and what to kill.
Building in Public
The workshop is always open. LeadzTrak, ThreadTrak, AlgoTrak, XConnect, Xcraper — each product solves a real problem I've lived. InboxForge and ForgeFlow are on the bench. Same hunger to create leverage through code. Now sharing the journey as it happens — the wins, the breaks, and everything between.
Many successes. Many failures. Still building.
Contact
Let's Keep In Touch
Have a question about a product? Want to collaborate? Just want to say hello? The fastest way to reach me is a DM on X or LinkedIn. I read every message — especially from builders.